Our sustainability project

Be the change

Every time you buy a watch, we plant a tree in your name. We’re passionate about sustainability and we want to leave the world a better place than we found it. That’s why every purchase funds an eco initiative – because we want to give back. Nature inspires everything we do. We want to offset any impact on the environment we might make, and not just defend but actively help the environment. And you can help us.

Make the sustainable choice

The casing and wristband of our watches are made from wood, which is excellent for the planet – and offers a unique twist on a classic accessory. Wooden watches are better for the planet because wood is a renewable resource whereas metals are not. In fact, research suggests that primary metal supplies will be exhausted within about 50 years. Wood is also easier to acquire and manufacture than many other materials. That’s a win for you, and for the planet.

“In a forest of a hundred thousand trees, no two leaves are alike.
And no two journeys along the same path are alike.”

– Paulo Coelho

How it works

For every Treelanks watch we sell, our partner Plant With Purpose will plant a tree on your behalf. Plant With Purpose is recognised as a global leader in helping rural communities to overcome poverty.

Why it matters

Deforestation is one of the world’s most urgent, ongoing threats. Trees filter water, protect and build soil, and regulate climates. To date, Plant With Purpose has planted over 40 million trees around the world and has played an important role in halting deforestation.

Benefits of reforestation

  • Fighting the climate crisis – trees absorb carbon
  • Purify the air – trees produce oxygen
  • Regulating the temperature – they block the sun and cool the ground
  • Prevent flooding – by consuming water
  • Reduce erosion – roots hold soil together
  • Sustain wildlife – add to local biodiversity as natural habitats
  • Improve soil fertility and quality – by removing pollutants

 “The true meaning of life is to plant trees, under
 whose shade you do not expect to sit.”

― Nelson Henderson

Making global change local

All of Plant With Purpose’s work around the globe is led by independent, in-country partners. They empower communities to create their own change by investing in local leaders.

Are you ready to make a difference?

Treelanks is making it easier than ever to look great and feel good. Say yes to style and sustainability. Choose from our curated collections of eco-friendly watches today!